Snapchat launched Discover this week, a new feature within the mobile app that showcases photos, videos and long-form articles from media outlets like CNN, Vice and Yahoo! News.
Content from media partners will disappear, much like traditional Snapchat stories, but will refresh after 24 hours. This update also presents additional advertising opportunities for brands through sponsorship of the different media channels, allowing them to deliver content instead of to relying on content users create to power usage of the company. McDonalds, T-Mobile and Ritz are just a few of the brands jumping on the Discover advertising bandwagon, with many more likely to follow suit as engagement with the feature grows. Click here to learn more on Tech Crunch.