Snapple set up a Tumblr page for their most recent campaign to show how much New Yorkers #LoveSnapple.
Clever videos show how and when NYC fans enjoy the beverage – from Jessica, an opera singer who professes her love through song, to Frank, who climbs into a Diet Raspberry Tea-filled dunking booth. Mixed in between these videos are links to “Petey’s Snapple Song” and a download for “Mike’s Snapple Ringtone” made entirely from bottle. These links take you anywhere from Snapple’s microsite for the ringtone download, to their Facebook page and Instagram feed. Thus sending any curious site visitor on the Snapple social media loop. They also do a great job combining brand-created posts with user-generated content, making their Tumblr page feel organic and making their brand seem genuinely loved by all.