In Australia, Snickers’ brilliant campaign “Hungerithm” analyzes the mood of the internet and based on findings, will adjust the cost of a Snickers at local 7-Eleven’s accordingly to help improve the internet’s mood.
Therefore the angrier the internet gets, the cheaper the cost of a Snickers – an effort that makes everyone a bit happier. This could happen as much as 140 times a day! The campaign is created under the brand campaign “You’re Not You When You’re Hungry.” Hungerithm is a system that analyzes around 14,000 social posts a day and can interpret/understand slang and sarcasm. Candy brings joy. I think Snickers’ new campaign helps brings this joy to consumers in a fun and innovative way. Definitely something noteworthy!