In a two-story store in Las Vegas, T-Mobile has built the ultimate brand experience.
The fifth signature store from the brand welcomes customers with a “nightclub-esque” feel, complete with lounge areas and a bar. And, while the store includes the expected demo stations with tablets and phones, it also features VR from HTC, Google and Amazon’s latest voice tech, and a photo booth. Additionally, due to the store’s location next to the T-Mobile arena, customers can purchase tickets to Golden Knights games and musical events on large touchscreens. Of course, being a T-Mobile subscriber opens up special benefits when purchasing tickets.
T-Mobile is following brands like Microsoft, Apple, and Verizon who have also turned their retail stores into hubs for brand experience. This activation shows that brands need to rethink the ways they create relationships with their consumers. As technology comes and goes, the products will fascinate but it will be the tactile brand experience that ultimately creates loyal and lasting customers.