TEMPTATIONS® cat treats brand noticed a pattern of user-generated photos and videos of destroyed packs of cat treats.
Inspired by these stories of real cats going to extreme lengths to tear into packs of delicious treats, TEMPTATIONS® brand is launching a new campaign called “#PackAttack,” which amplifies the real cat behavior that’s sweeping the social media nation and encourages consumers to submit their own #PackAttack experiences. The behind-the-scenes video, shows cats ripping apart packages of TEMPTATIONS® treats, which TEMPTATIONS® then photographed to create the campaign’s print and OOH posters. The raw exposure to real cat behavior works because of its scale of relatability, and of course, the trending popularity cat lovers share for their pets. Read more about the campaign on Adweek.