“The Cove”, a documentary about dolphin hunting in Japan, used the Oscar’s as a chance to support their social media campaign. During the show, Ric O’Barry, who helped create the documentary, held up a sign asking viewers to text “DOLPHIN to 44144”. The text code brought viewers to a number of their current social networking sites dedicated to helping the cause. The documentary currently has pages set up on Facebook, Takepart.com, and Zannel.