To promote its new premium service, Tinder Plus, Tinder has teamed up with Orbit Gum to give away tickets and a trip to L.A. for the launch.
Consumers simply swipe right to enter for their chance to win, which they are already programmed to do when engaging with the app and interacting with other users. Tinder is finding a creative way to play the field between their consumer base and potential advertisers by creating an ad environment that seems like a natural fit for the online dating service. While Orbit Gum is the first brand to sponsor these type of ads on Tinder, the possibilities for future advertisers to engage on this platform seems limitless.