Totinos Pizza has recognized the importance of driving consumers to the brand website (and microsites) rather than relying on the rented space of Facebook and other social media. Totinosliving.com, a hub of humorous pizza-related content, engages consumers and asks them to submit their own unique content inspired by Totinos products. The site features a video developed through a partnership with comedians Tim Heidecker and Eric Wareheim, consisting of strange scene compilations of “In the Life of Pizza Freaks” paired with a catchy jingle. A true testament to the brand wanting to reach a younger demographic, Totinos allowed the comedic pair to have full creative control of the bizarre ad. Other content you’ll find includes articles on how to improve your relationship with your pizza, the Myers-Briggs personality types paired with pizza roll flavors and 50 ridiculous ads created with famous stock photography. Totinos demonstrates that eating their pizza is more than a meal, it’s a lifestyle. The brand also proves that hosting its own enticing content within the brand website helps drive consumers closer to home. Watch the full video and read more on Adweek.