Toyota has partnered with Buckle Up for Life, a program that educates on car seat safety, to celebrate the organization’s 10th anniversary.
Driving awareness through a digital campaign, Toyota has turned social sharing into a philanthropic opportunity. For every photo upload that is posted with the hashtag #BuckleUpForLife through the end of the year, Toyota will donate 10 car seats to local hospital partners and churches around the country. “The easiest way for people to get involved is to post a photo to their own social media accounts with the hashtag and rally their friends and family to do the same,” said Monica Womack Peterson, Director of Social Media Strategy and Operations at Toyota. People love sharing photos of their children making the basic components of this social campaign a no-brainer – capture participation by infiltrating common behaviors. Read more about the campaign on Adweek.