Trojan’s new Show Me Yours app is turning awkward sex talks into hilarious conversation starters for millennials, while giving them an opportunity to learn and shop online about the taboo subject.
The company is utilizing a fill-in-the-blank gaming concept (think Cards Against Humanity) to attract users and their friends to play against each other within the app. Branded social media is doing all of the heavy lifting to promote the new app – giving consumers the a sneak peak of the game through animated GIFs. Although it may feel like all fun and games, Trojan’s attempt to make the user feel comfortable about sex-talks through humor is smart. Not only does the brand-trust that is created help drive the purchase cycle, but it also encourages brand loyalty. Conveniently, the app also includes an e-commerce section for users to make those secret purchases without ever having to check out at the neighborhood grocery store (awkward!).