Partnering up with MTV’s Elect This voting initiative, Tumblr launched a series of virtual Q&As called “IssueTime” to spark conversations about the social issues on gun violence, immigration, LGBT equality and more.
The goal of this campaign is to spark conversations about social issues among many Millennials thru Tumblr and inspire them to get involved rather than just being interested. Each IssueTime brings a panel of experts to answer Tumblr users’ questions about a different social issue, such as gun violence prevention, immigration reform, women’s health and empowerment, mental health, LGBT equality, climate change and national security. The first panel was on June 27 focused on the history of the LGBT movement and they had a great response from users. This campaign is great for not only increasing the number of Tumblr users but also for having potential to be used as a platform that provides perspective and information to help Social Media users understand these complicated issues.