Uber released UberDRIVE an iOS driving mobile game.
In an effort to recruit new drivers, UberDRIVE tries to imitate the experience of an Uber driver-partner. The initial app (launching nationwide, initially with content for San Francisco only) features a detailed map of San Francisco. Players choose turn-by-turn directions and earn points for taking the safest and most efficient routes. Consistent play pays off as players with high ratings can unlock new cars and areas within the city. Uber mixed education and gaming to create a unique experience for users. The game is available for download in the USA Apple iTunes Store.