Urban Outfitters is tapping into one of the most powerful in-store marketing tools to target millennials – smartphones.
Knowing that nearly two-thirds of customers shop with their phone, the retailer is taking advantage of this by talking to customers, who have downloaded the store’s app, the second they walk in the door. The first ping will prompt users to check-in via social media to unlock a special offer, and then another message will be sent while customers are in the dressing room – inviting them to post selfies to Instagram with the #UOonYou for a chance to be featured on Urban’s website.
The ability to target these unique shoppers comes from beacons located in specific areas throughout the store (near the front door, dressing rooms and checkout line to name a few). This in-store marketing effort not only creates shopper loyalty through offers and promotions, but it also helps to grow consumer engagement with the brand’s social channels.