Victoria’s Secret is implementing a mobile web marketing strategy with targeted mobile ads that drive foot traffic. The mobile ads are featured on the Pandora iPhone app and encourage customers to shop through its products. When the mobile ad is clicked, the user is taken to a landing page where they can do one of two things – shop on their mobile device or go to the nearest Victoria’s Secret store. The location-based ad provides the consumer with a list of stores closest to them. Victoria’s Secret has run mobile campaigns in the past that have incorporated this mobile technology strategy as well as video and social media. Learn more about previous campaigns here. The newest mobile ad campaign that is being executed by Victoria’s Secret provides the consumer with options while encouraging purchase throughout. To learn more about Victoria’s Secret’s mobile campaign, click here.