![](http://3.89.14.117/wp-content/uploads/2009/11/victoriassecret1.png)
November, 2009
Victoria’s Secret is targeting Chicago shoppers with an SMS and Bluetooth campaign to build buzz around their new store. Large posters and billboards placed around the store’s location at Michigan Avenue urge consumers to text to opt-in for mobile alerts and special offers. Other posters tell consumers to activate their Bluetooth for downloads like a jpeg coupon or a video.