Volkswagen recently released a digital ad campaign that lets viewers watch for as little or as long as they like.
The interactive commercial, which lives on a dedicated site, allows viewers to take control of how long they want to view the ad. They are able to simply click a stop button and the creatively edited storytelling ad, ends anywhere while still making sense. The idea is based off of the company’s concept of being custom-made and knowing that their viewers have very little time to stop and watch. Volkswagen has created a unique and engaging way to watch ads, truly putting the viewer in control while at the same time delivering on their own brand message.