Volkswagen, is taking user generated content for a spin with DIY virtual test drives of their latest promotion, the Golf R.
The campaign, “Unleash Your Rrrr,” began with comedic teaser videos of stunt and audio professionals creating screeching, engine noises to a Volkswagen. At the end of each video, fans are invited to create their own recording on a separate microsite, which allows users to create and share a video of a virtual Golf R controlled by their own voiceover of vocal engine and revving sounds. By using #UnleashYourRrrr, users can share and watch other videos of the online experience. Through the virtual test drive, Volkswagen was able to create an engaging experience for the audience, reminding them of childhood days filled with toy cars and wild imaginations bringing the carpeted racetrack to life, and also, letting them have a little fun. You can try it out for yourself here.