Welch’s promotes healthy heart message in their latest campaign, Just Hangin’. The short spots feature sitcoms starring a bunch of animated grapes – essentially lending each grape a personality and voice. Mimicking a prime-time sitcom format, the grapes deliver a message of heart benefits found in grape juice. According to VIA Agency, creator behind the campaign, “Just Hangin’ opens up huge possibilities for the development of episodic video content across digital and social channels, and allows the brand to react and produce content quickly to maintain relevance with current events.”
Welch’s shows that by simply personifying their product to speak to benefits may be a flexible avenue to create effective, sharable content on the fly. The first spots launch nationwide later this week, but you can preview the grapes in action on AdWeek.