Pinterest’s recent Cinematic Pin release has already caused a great deal of buzz throughout the ad industry.
Since the social network launched Cinematic Pins in late May, Wendy’s has been one of the first brands to experiment with this new ad technology, incorporating Cinematic Pins into current promotions for its new Strawberry Fields salad. Focusing on the star of the salad, the strawberry itself, these pins quickly and cleverly tell the story of the strawberry’s journey from the field to the table. Engaging, informative and aesthetically pleasing, Wendy’s Cinematic Pins seamlessly blend in with the kind of eye-catching, educational content users have come to expect, and even demand, from Pinterest.