West Elm is putting a twist on the holiday wish list this year through an engaging in-store activity with legitimate and fun social media tags. Starting in November, red signs printed with phrases such as “To: Me, From: You,” and “Hint, Hint” will be in all brick and mortar stores. Consumers are encouraged to pose with their holiday wants, follow West Elm on Instagram and tag the photos #OhWhatFun. Each week a winner is chosen who receives a $100 gift card. Promoted in-store, online and within eblasts, the program runs through December 14th. Time to start taking some selfies.