Western Union brought home closer to their customers this holiday season.
The brand’s new marketing message, “What Flavors You Miss From Home” connects customers to the power of food no matter how far from home. Western Union surprises actual customers from Turkey, Brazil and Chicago with a custom tent decorated with family mementos and a home cooked meal to enjoy with their loved ones via a video call at the NY WU office. The brand stirs up the conversation on social with #WUhomecooked encouraging followers to share their story with their favorite home cooked recipes and traditions.
Western Union is successfully warming the hearts of millions with the power of food across all borders.