In an effort to better cats’ lives through increased human understanding, Whiskas has developed a wearable device which posts directly to Instagram.
The camera-collar has a motion sensor which posts captured images from the feline perspective at set durations of time. Posts are accompanied with the following text: “I took this photo so you can see the world through my eyes. If you notice any behavior you’re curious about, simply ask a question using the hashtag #askwhiskas. You can see photos from other cats at #Catstacam.” Additionally, Whiskas has staffed cat behavior experts and one of Australia’s leading vets to decipher the animals’ actions when people use the hashtag #askwhiskas. This is an innovative way to spread awareness and understanding of feline behavior as well as be able to peek in on your cat’s mysterious life throughout the day, courtesy of Whiskas.