White Castle, a national hamburger chain based in Columbus, Ohio, is partnering with Instagram artist @yoyoha to offer dad’s a limited edition Father’s Day card.
When consumers order 10 White Castle sliders for $2.50 via the White Castle app or online, every order will receive a one-of-a-kind card. For many members of Craver Nation, Sliders with dad is cherished childhood memory, and so White Castle recognizes the important role dads play. This promotion is particularly interesting because it appeals to millennials by making it easy to do something nice for dad and it’s another example of a brand celebrating an Instagram artist.