Despite the recent breakout success of independent romances like Fifty Shades of Grey, romance novel publisher Harlequin still has the racy novel market held tightly in a steamy embrace.
Now, they’re courting a larger audience with a campaign enticing readers to “Escape the Everyday.” The campaign includes traditional commercials as well as an online game that invites women to choose the romance heroes they’d want to “date, ditch or marry.” Both elements aim to sweep women off their feet, with the latter directing readers to the book of their dreams. Harlequin is wise to make the most of their entertaining fare, though a lack of campaign elements on their site’s homepage may indicate a fear of commitment.