Most pre-roll advertising gets in your way of watching that new music video or viral prank you have your heart set on. The new “Scientific Fact or Scientific Fake” series of online videos from Orkin Pest Control will have you forgetting that there is even a ‘Skip Ad’ button. Much like the hit show MythBusters, this “Fact or Fake” series attempts to prove or disprove commonly held views, specifically about bugs.
The videos perfectly mix scientific inquiry with goofy humor. Each pre-roll opens with an engaging question, such as “Does rock’n’roll make termites eat wood faster?” and “Are daddy longlegs poisonous?”. The cast consisting of a fresh-faced lovable Orkin-man, a stoic research assistant, and a comic relief intern then follow up with an entertaining attempt at solving the bug-mystery. You can read more about the Orkin’s campaign at MediaBistro.